Fashion trends are usually inspired by nature, places around the world, or even people. Luxury brands have also been responsible for leading the industry, dictating to the masses what’s hot and what’s not. Additionally, they are notable for pushing the envelope and bending the rules to deliver innovative or fabulous remakes of vintage favorites. Lately, such brands are transforming low end or everyday products as sources for inspiration to recreate more upscale, pricier updates. But when is it excessive? some are claiming that Balenciaga has chosen discounted furniture giant Ikea as the muse for their new handbag design. Still confused? Well then read on…
Whether window shopping, dining at its restaurants or purchasing some build-it-yourself furniture, snagging one of the Swedish retailer’s bright blue plastic totes is a part of the Ikea shopping experience. Also, if you like, shoppers can even take one home for a low cost of $.99. However, Balenciaga’s latest creation, The Arena Extra-Large Shopper, is shockingly similar to the neon blue tote, so much so that it has gone viral on social media and internet sites are buzzing about it. But with a few minor modifications and swapping out plastic for glazed leather makes the Balenciaga version a hefty price of $2145.
The question is, who wants to skip a few mortgage payments to covet a handbag that resembles one that can be found in laundromats or car trunks everywhere? After all, isn’t the point in investing into luxury goods is for the exclusivity? While Balenciaga has yet to comment on the backlash, Ikea is totally unbothered. Matter of fact, they are quite flattered at the high-priced “imitation”. As you know, supply and demand would simply drive sales of the store’s staple shopping bag, since most cannot afford the much pricier knock-off. So this is quite beneficial to Ikea. The thing is with trends, they can go as swiftly as they come. Does the Balenciaga bag make your must have list? Fab or fug? Sound off below:
Link to my original post for Level 21 Magazine’s blog here.